PC Sales sees decline in Western Europe

A new distribution data report issued by CONTEXT, the IT market intelligence company, shows that volume sales of PCs through Western European distributors were down by -‍2.4% in Q1 2019 compared to last year as consumer demand remained weak and Intel chip supply tight.

Consumer PC sales declined by -11.3% as people continue to shift towards using smartphones for day-to-day tasks and see little reason to buy new machines. Notebook sales dropped by -12.1% while those of desktops were down -7.6%.

The tightness of Intel’s chip supply has led to greater fluctuations in distributor stock movement over the past few quarters as vendors try to steer demand to match available supply. Some vendors have also added more AMD-based PCs to their portfolios to provide an alternative offering and, as a result, the overall share of AMD-based PCs this quarter was up to 6.7% of commercial sales and 14.7% of consumer PCs – an increase of 2.5 percentage points year-on-year in each case.

Marie-Christine Pygott, senior analyst at CONTEXT, said, “The general fall was exacerbated by the effects of political and economic conditions in some of the countries: for instance, in the UK, where consumer confidence is low amidst Brexit-related uncertainty, consumer PC sales dropped by -17.6%.”