Multispecialist EET Europarts enters distribution agreement with JLab

Multispecialist EET Europarts, which has mainly focused on sales and distribution of audio products for the high-end segment, has entered a distribution agreement with JLabs for its audio products across its network of dealers in Denmark, Finland, Norway and Sweden.

JLab, which focuses on developing audio products with inspiring design and innovative technology, at affordable prices is the fastest growing audio brand in the US in the volume segment. With this agreement, JLab is now entering the rest of the world.

According to Allan Friis, Sales Director Retail at EET Europarts, “This agreement gives us the opportunity of dealing here with an award winning brand, where we experience an incredibly good connection between price and quality. The price structure of JLab’s products enables us to reach a mass market that we have not so far focused on, and that with some products that far exceed expectations in relation to price.”

Having achieved a leading position in a highly competitive US market for headsets, JLab is now ready to broaden its success in the rest of the world.

Viggo Olsen, Head of EMEA and APAC for JLab, “We are extremely pleased to have signed a contract with EET as our distribution partner in the Nordic and Baltic countries. Since JLab offers a wide range of products in a wide price range, it is important to us that our distribution partner can reach all the relevant channels throughout the region. We are confident that at EET we have found the right partner to handle the sales and distribution of our products, and we look forward to building the JLab brand in the Nordic and Baltic countries.”

Multispecialist EET Europarts enters distribution agreement with JLab

Multispecialist EET Europarts, which has mainly focused on sales and distribution of audio products for the high-end segment, has entered a distribution agreement with JLabs for its audio products across its network of dealers in Denmark, Finland, Norway and Sweden.

JLab, which focuses on developing audio products with inspiring design and innovative technology, at affordable prices is the fastest growing audio brand in the US in the volume segment. With this agreement, JLab is now entering the rest of the world.

According to Allan Friis, Sales Director Retail at EET Europarts, “This agreement gives us the opportunity of dealing here with an award winning brand, where we experience an incredibly good connection between price and quality. The price structure of JLab’s products enables us to reach a mass market that we have not so far focused on, and that with some products that far exceed expectations in relation to price.”

Having achieved a leading position in a highly competitive US market for headsets, JLab is now ready to broaden its success in the rest of the world.

Viggo Olsen, Head of EMEA and APAC for JLab, “We are extremely pleased to have signed a contract with EET as our distribution partner in the Nordic and Baltic countries. Since JLab offers a wide range of products in a wide price range, it is important to us that our distribution partner can reach all the relevant channels throughout the region. We are confident that at EET we have found the right partner to handle the sales and distribution of our products, and we look forward to building the JLab brand in the Nordic and Baltic countries.”

Smart Tech Market grew more than 65 percent

Broadliner Exertis has provided an insight into the state of the Smart Tech market in the first of its quarterly updates. According to this first insight, Smart Tech revenue grew by more than 65% YTD.

Liam La Cumbre, Exertis commercial director, said: “as the leading distributor of brands in the Smart Tech market, we are able to provide an insightful representation of how the market is performing in terms of growth, category expansion and new routes to market.”

Sales of smart security products represent almost half of the total market value, with 35% growth YTD. Smart heating and cooling also grew by more than 47%.

“We are seeing growth in all sales channels across the UK for Smart Tech product categories with e-tailers leading that growth. Exertis has a unique position having access to all major retail channels including the DIY / Trade establishments. We will continue to expand the channel offering to our business partners during 2019 with more market insight, product brands and sales support capabilities”, explains La Cumbre. “The demand for Smart Tech products is, and will be for the long term, a key driver of consumer spending with double-digit growth driven by ease of connection and affordable products with tangible user benefits in convenience, security and safety as well as the fun element of smart innovations.”

The market has also benefited from the growth of the smart speaker market which according to eMarketer grew by 98.6% in 2018 with 9.5 million smart speaker users accounting for 14.4% penetration of the United Kingdom. The research company forecasts that the number of smart speakers will grow by almost a third in 2019, after doubling this year.