About
ChannelHub is the result of 20 years of experience
organizing International Trade Shows for the CE industry..
Our Mission
ChannelHub’s mission is to digitally connect Consumer Technology vendors and retailers to allow a faster and more productive way to bring innovative products to the market.
ChannelHub enables vendors, distributors and retailers from all over the world to build trusted relationships in a fast and easy way, leveraging cutting edge technology with human expertise.
The story
The story behind ChannelHub started 2 decades ago, when I was organizing trade events for the Consumer Tech channel across the globe. I’ve witnessed the headaches of vendors trying to find suitable international channel partners to grow their business. And, at the other end, seen countless retailers and distributors trying to find future “Shelve stars” by navigating amongst over abundant offers, me-too products, unchecked vendors, etc.
When I had a chance to step back a few months ago, I realized the huge paradox in our industry: we breathe, eat and live in high-tech; but the way we sell or buy these products has not changed for more than 50 years. There is a widening gap between the speed of change in the product lifecycle and the way the channel business works and people make decisions.
The digital transformation is affecting all industries: from automotive to tourism, from banking to food, from hospitality to entertainment… changing the way people buy and sell products and services and improving their productivity with digital solutions.
Fact: apart from crowdfunding and Amazon there hasn’t been a lot of changes in our industry. It still takes months or even years for vendors to find the right channel partners, to signup a distribution deal or a listing deal with a retailer. And months for retailers to qualify a new product or supplier. All this because we work in an international environment where the risk factor is very high and the information is not easy to get. All this leads to endless due diligence process and longer time-to-market.
Our industry is based on innovation. This innovation needs to travel at the speed of light … or at least at the speed of the internet, to reach the end customer anywhere on the globe. Retailers need to bring customers back to their stores with innovative products, vendors need to address a global market with maximum speed.
ChannelHub is here to fill this gap. We have designed the platform to remove all the pain points that make your business life sometime so frustrating. Get all the necessary information at your fingertips and make sound decisions based on real facts!
Farouk Hemraj
Meet the team
Alain Godet
VP Customer Success
Alain Godet is the founder of ITdistri, the largest IT and CE channel directory, operating since 2004, now a subsidiary of ChannelHub.
An experienced IT channel journalist and consultant specialized in distribution, Alain has more than two decades of experience.
Alain is an authority on technology routes-to-market. With a broad and deep knowledge of the EMEA channel landscape, his expertise spans both volume and value distribution.
Alain also has excellent links to channel press and magazines across the region.
Farouk Hemraj
Managing director
Farouk Hemraj is a serial entrepreneur with a background in international technology channels.
Farouk was a co-founder of DISTREE Events, an organizer of international executive-level tech channel meetings, sold to InfoPro Digital in 2013.
With a wealth of global channel experience and an extensive contact network spanning vendors, distributors and retailers, Farouk’s current business interests focus on accelerating channel development and delivering greater go-to-market efficiencies for tech brands.
